Portfolio

My latest projects

This space is a showcase of the impactful content solutions I’ve delivered for various clients, highlighting how I’ve helped them achieve their goals through compelling copy and well-researched strategies.

Take a look around and see how my work can make a difference for you too.

Shelly’s online presence was limited to a single-page placeholder website. My mission was to establish a robust digital foundation for them and increase their online visibility.

I conducted comprehensive SEO keyword research and subsequently crafted their entire website content , designing a new site structure with dedicated pages primed for optimal search engine performance.

The impact was immediate and significant: In early March 2025, their website ranked for just 1 SEO keyword. By early April 2025, just one month later, they were organically ranking for an impressive 18 highly relevant keywords, showcasing a dramatic increase in their online visibility and potential customer reach.

Erika came to me needing a new website for her new business, Educare Nannies. We wanted to establish their entire digital footprint with a strong focus on discoverability.

I created a strategic structure of their new website and conducted in-depth SEO keyword research, making sure each page was optimised for its own keywords.

Since the website’s launch, their organic keyword rankings have shown consistent and steady growth, currently sitting at an impressive 28 relevant keywords.

This ongoing upward trend reflects the effectiveness of the initial SEO-driven content and site architecture in building their online visibility.

I had the pleasure of working with Jill and Vanda as they launched their exciting new business venture. My task was to develop fresh, compelling content for their website.

I began with an in-depth keyword analysis to create engaging copy for their homepage, clearly articulating the significance of their industry and how their services cater to diverse target audiences with varying goals.

I wrote informative yet accessible descriptions for all their courses, ensuring they were detailed without becoming overly technical.

In addition to the website, I extended this content to establish their Facebook and Instagram pages, ensuring seamless continuity across all platforms for a consistent brand message.

Time Out Internet were undertaking a significant design facelift for their website and I was brought in by Online Social Butterfly to edit and update the content.

A key challenge with the original site was that most of its content resided on the homepage. With the new design in mind, Judy’s objective was to strategically distribute and update the content, ensuring all relevant information found its rightful place on the appropriate pages.

Leveraging a provided list of essential keywords, I meticulously edited existing content and crafted new material for Judy’s Home, About, and Services pages.

This collaborative effort ensured the website not only looked modern but also featured well-organised, keyword-optimised content, aligning perfectly with the refreshed design.

I was referred by Gaye from Simply Savvy to collaborate with her client, Norma, on a complete website overhaul. Norma’s primary goal was to refresh her online presence, giving her website a contemporary and engaging look.

My role involved crafting brand-new content, meticulously researched through comprehensive keyword analysis. The aim was to ensure Norma’s target audience could easily access crucial industry information and details about her services.

Before the new website’s launch in September 2021, the original site ranked for a modest 9 keywords within positions 21 to 100 in search engine results.

By November 2022, just over a year post-launch, the impact of the revamp was clear: the website was organically ranking for an impressive 40 keywords, with 3 of those securing highly coveted Top 3 positions.

This significant improvement demonstrates the power of targeted content and a modern website design in driving organic visibility.